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And the opposite implication on this is the PR people need to join in the strategy of the manufacturer. That's greatest single hang up, because traditionally may be the advertising agency that in concert with the client to develop the marketing strategy-the "ultimate driving machine" words-and not the PR agency. But, the PR agency should, within a sense, control you the brand launching a part of it and work on how to verbalize and visualize the branding. I think more PR people should be interested in reading our books than advertising or marketing people because some very major companies could join the associated with PR first and advertising second.
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